Studio Choo West
Alethea grew up in the hills of Marin following close behind her mother in their lush and diverse garden. From a young age Alethea has held a deep fascination for the natural world, memorizing the names of all the plants, flowers and minerals she came across. A nomad through her twenties, Alethea landed in the Pacific Northwest, honing her hand at botanical design as an estate gardener in Seattle as she managed the wet, wild, rolling acreage of the city's rich and famous.
After her time there and other boutique flower shops, Alethea returned to the Bay Area to found Studio Choo with her best friend, Jill Rizzo. Her fascination with the Natural World continues, recently manifesting itself in a homeopathic line of fragrance. Alethea and her daughter live near the ocean in Pacifica.